Sport business advisory built on partnerships that last.
Sport is becoming a serious sustainable business conversation, not just a commercialization story. West Kennedy Consulting advises the organizations building the partnerships and infrastructure that prove it.
Start a conversationTrack record.
Ten years building partnerships at every level of live sport and entertainment in North America. The list below is who I've actually worked with as an operator and an advisor, not the consulting deck version.
Uber Venues & Live Events
Eight years leading Uber's national partnerships in venues and live events. $15M annual budget across 250+ major venues and 500+ events.
Partnerships: 20+ PGA Tour tournament partnerships under multi-year agreements averaging 5+ years each. Operating partnerships across NASCAR, Fox Sports, and all Live Nation venues in North America.
NOVA Innovation Group
Project manager and advisor at NOVA Innovation Group, a women-owned sport and entertainment advisory firm. Active work on some of the largest sport-led redevelopments in North America.
NOVA Foundation
Executive Director of the NOVA Foundation (501(c)(3)) since 2025. Built and operated Next Game programming for college athletes navigating life after sport. Hosted the inaugural Next Game Summit at the United Center.
The lens.
Triple bottom line, by design.
The best partnerships I've worked on produced three kinds of value at once. Commercial returns for the business. Community returns for the people in the building and on the block. Long-term returns for the franchise of the property itself. Most sport business work is still set up to optimize for one of those at a time and call it a win.
The next decade of sport business is going to be defined by organizations that figure out how to do all three on purpose. Not as ESG window dressing. As the actual operating model. That's what West Kennedy works on with the people building it.
I've always just said yes to opportunity and worked to reflect and adjust based on the outcome. That same posture guides the advisory work — you don't wait for the perfect model before you move. If you can see the path clearly, you run at it.
Sport is the next highlight in sustainable business, not just the commercialization story it's known for in the Big Four.
Service lines.
Four service areas, all anchored in the same lens: partnership architecture, community return, and measurement that holds up to municipal, donor, and operator scrutiny.
Partnership strategy
Designing partnerships that produce commercial, community, and franchise value at the same time. Where I've spent the last ten years.
- Partnership architecture and deal structure
- Sponsor and venue counterparty strategy
- Multi-stakeholder partnership design
Sport & Entertainment District strategy
Advisory for developers, P3 stakeholders, and venue operators on the community-infrastructure design of sport-anchored mixed-use districts.
- Community impact framework design
- Stakeholder and municipal engagement strategy
- Donor and partner reporting infrastructure
Social impact measurement
Measurement frameworks for sport organizations, foundations, and venues that hold up to municipal, donor, and partner scrutiny.
- Measurement framework development
- Reporting infrastructure design
- Cross-grantee evaluation methodology
Athlete services and transition
Drawing on the NOVA Foundation's Next Game programming. Strategic advisory for athletic departments, leagues, and athlete-services platforms on the post-NIL transition landscape.
- Program design and pilot strategy
- Athletic department program advisory
- Athlete-services platform product input
Engagement types.
Most engagements start with a 30-minute discovery call. Fees below are starting points; scope and final terms set during proposal.
Strategic sprint
From $8,500
Two-week, time-boxed engagement to answer a specific strategic question. Written memo and working session.
Project engagement
From $25,000
4-12 week strategic project. Program design, framework build, or strategic deep dive with deliverables.
Fractional advisor
From $5,000/month
Ongoing strategic counsel. 4-8 hrs/week plus monthly working session with leadership.
Expert testimony
$400-500/hr
Case review, report preparation, deposition, and trial testimony. Standard retainer applies.
Who I work with.
Sport-tech startups in athlete services and emerging-property categories. Emerging sport leagues and properties. Commercial sport organizations including teams, venues, and league offices. Sport foundations and philanthropic organizations. Sport-focused investors. Real estate developers building sport-anchored districts. Law firms requiring expert testimony.
Engagements run through West Kennedy Consulting LLC, a Florida-based independent advisory entity. Foundation grant work and partnership conversations route separately through the NOVA Foundation.
Start a conversation.
30-minute discovery call. Tell me what you're working on.
Schedule discovery callOr email westkennedyllc@gmail.com