Practitioner essays on the leagues and teams reshaping pro sport — what's working, what's marketing, and what young professionals entering the industry should know about how the structure is changing under them.
Featured essay
Six teams, single-entity ownership, two seasons in, and outdrawing every reasonable projection. The structure isn't an org-chart curiosity — it's the reason year one looked the way it did.
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Attendance has nearly doubled since 2021. Franchise valuations crossed $250M. The hard conversation now is what the league owes its players, its inherited infrastructure, and its communities.
Read →ACFC committed 10% of every sponsorship dollar to community partners from day one. Three years and a $250M ownership transition later — what's structural, and what's marketing.
Read →Every founding player got equity. The salary floor sits roughly two times the WNBA's. The format gets the attention. The cap table is the story.
Read →Expansion fees jumped from $50M to $250M in three years. What's driving the math, why these cities, and what the player compensation structure does and doesn't get fixed by it.
Read →A new MLS expansion team built in a district that had been vacant for thirty years. Three years later, the surrounding blocks have residents, jobs, and a working public realm. Worth understanding why.
Read →Single-entity ownership. Athlete equity from day one. Touring-then-territorialized launch. Six years of evidence that the structure works — and most emerging sports keep ignoring it.
Read →Some collectives are quietly building the most useful athlete development infrastructure American college sport has ever had. Others are laundering recruiting money. The two look identical from the outside until you ask the right four questions.
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