Leagues
Attendance has nearly doubled since 2021. Franchise valuations crossed $250M. The hard conversation now is what the league owes its players, its inherited infrastructure, and its communities.
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Teams
ACFC committed 10% of every sponsorship dollar to community partners from day one. Three years and a $250M ownership transition later — what's structural, and what's marketing.
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Leagues
Every founding player got equity. The salary floor sits roughly two times the WNBA's. The format gets the attention. The cap table is the story.
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Leagues
Expansion fees jumped from $50M to $250M in three years. What's driving the math, why these cities, and what the player compensation structure does and doesn't get fixed by it.
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Teams
A new MLS expansion team built in a district that had been vacant for thirty years. Three years later, the surrounding blocks have residents, jobs, and a working public realm. Worth understanding why.
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Leagues
Single-entity ownership. Athlete equity from day one. Touring-then-territorialized launch. Six years of evidence that the structure works — and most emerging sports keep ignoring it.
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Athlete economics
Some collectives are quietly building the most useful athlete development infrastructure American college sport has ever had. Others are laundering recruiting money. The two look identical from the outside until you ask the right four questions.
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