Sport business advisory, beyond the classroom.

West Kennedy Consulting works with organizations on Sport & Entertainment District strategy, social impact measurement in sport, athlete-services design, and expert testimony. Practitioner-academic perspective from active 2025-26 work.

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What we work on.

Four service lines, all anchored in the same lens: where commercial sport meets community impact, with academic rigor on measurement and a startup mindset on emerging properties.

Sport & Entertainment District strategy

Advisory for developers, P3 stakeholders, and venue operators on the community-infrastructure design and measurement of sport-anchored mixed-use districts.

Community impact framework design
Stakeholder engagement strategy
Municipal and donor reporting infrastructure

Social impact measurement

Building measurement frameworks for commercial sport organizations, foundations, and venues that hold up to municipal, donor, and partner scrutiny.

Measurement framework development
Reporting infrastructure design
Cross-grantee evaluation methodology

Athlete-services and transition

Drawing on operating the NOVA Foundation's Next Game programming — strategic advisory for athletic departments, leagues, and athlete-services platforms on the post-NIL transition landscape.

Program design and pilot strategy
Athletic department program advisory
Athlete-services platform product input

Expert witness and litigation support

Expert testimony in sport business disputes — venue and partnership contracts, rideshare/mobility at major venues, sponsorship norms, athlete services, sport-anchored real estate.

Case review and consultation
Report preparation
Deposition and trial testimony

Engagement types.

Most engagements start with a 30-minute discovery call. Fees below are starting points; scope and final terms set during proposal.

Strategic sprint

From $8,500

Two-week, time-boxed engagement to answer a specific strategic question. Written memo + working session.

Project engagement

From $25,000

4-12 week strategic project. Program design, framework build, or strategic deep dive with deliverables.

Fractional advisor

From $5,000/month

Ongoing strategic counsel. 4-8 hrs/week + monthly working session with leadership.

Expert testimony

$400-500/hr

Case review, report preparation, deposition, and trial testimony. Standard retainer applies.

Current practitioner perspective from active work — not retrospective case study from someone who used to be in the room.

Who we work with.

Sport-tech startups in athlete-services and emerging-property categories. Emerging sport leagues and properties. Commercial sport organizations including teams, venues, and league offices. Sport foundations and philanthropic organizations. Sport-focused investors. Real estate developers building sport-anchored districts. Law firms requiring expert testimony.

Engagements run through West Kennedy Consulting LLC, a Florida-based independent advisory entity. Foundation grant work and partnership conversations route separately through the NOVA Foundation.

Start a conversation.

30-minute discovery call. Tell me what you're working on.

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Or email versenaj@gmail.com